How to be a Good Boss and Leader
Mediocrity is the silent killer of business growth. Here’s a hard truth: Settling for “good enough” is a surefire way to fall behind leaders like Joe Walsh of Thryv and Kieran Flanagan of HubSpot in…
Business Case Study: Empowering Small Businesses with Strategic Growth Insights
Client Overview:Aaron Sausman, a private investigator and owner of Four Peaks Investigations, sought innovative ways to expand his business and improve growth strategies. Challenge:Aaron was looking for actionable marketing strategies to scale his operations and…
How to be a Good Team Leader at Work
Why do some leaders avoid giving feedback? You’ve likely seen it:🤔 Managers skipping performance reviews.🤔 Team leads offering vague critiques.🤔 Bosses dwelling only on the negatives. But why does this happen? For many leaders, it…
How to do Good Marketing of a Product
The best product marketing stories aren’t fiction – they’re carefully crafted reflections of your customer’s reality. Here’s a storytelling framework that’s helped me drive conversions for SaaS clients: 1. Set the scene: Paint a picture…
How to Claim Your Leadership Power
Feeling overlooked at work? Your ideas go unheard.Others take credit.You’re told to “wait your turn.” It’s not about your title. It’s about your influence. Leadership isn’t a position—it’s a behavior. Want to lead without waiting…
Business Case Study: Driving Marketing Innovation for Enterprise Automation
Client Overview:Dmitry Karpov, a leader in enterprise automation and recognized as a Forbes Cloud 100 Rising Star, collaborated with Kendall Matthews on transformative marketing initiatives. Challenge:Dmitry needed a partner to: Solution:Kendall worked with Dmitry and…