Client Overview:
Michael Krutikov, a global marketing leader, managed Kendall Matthews during a critical period of organizational transformation.
Challenge:
Michael needed a marketing leader to:
- Manage the North American Marketing (NAM) region effectively.
- Transition seamlessly into a global role overseeing product and corporate marketing functions.
- Achieve high performance amidst changing business demands.
Solution:
Kendall took on key responsibilities, including:
- Managing the NAM region and achieving business objectives.
- Transitioning to a global role, where he successfully led product and corporate marketing initiatives.
- Providing purpose-driven leadership to build a high-performing team.
Results:
- Exceeded Goals: Consistently surpassed all assigned objectives.
- Adaptability: Navigated changes and challenges with ease, ensuring continuity and success.
- Effective Leadership: Empowered the marketing team with clear direction and purpose.
Customer Testimonial:
“Kendall is an absolute rock star in marketing. He consistently delivered brilliance in any task and objective that we needed in our organization. Initially managing our NAM region, he smoothly transitioned into running our global product marketing and corporate marketing functions, leading the team with purpose, compassion, and guidance. He consistently overachieved objectives, and his ability to adapt to changes and challenges is among the best I’ve seen in my career.” – Michael Krutikov
Conclusion:
Kendall Matthews’ ability to lead with purpose and deliver exceptional results demonstrates his value as a top-tier marketing leader.
