Zenefits, the Software-as-a-Service tech startup, has become one of the fastest growing companies in the highly regulated insurance industry. That can be a bad thing if you hide things.

Conrad Parker, co-founder and CEO, learned the hard way and as I like to say, “Got Resigned.”

He’s been replaced by former Yammer founder and COO David Sacks.

Instead of reading over 1,259 words, I’ve done the work for you. Below are my key takeaways from change managerย David Sacks and USAToday. If you’re an executive or founder who wants to grow and stay, then read this list twice.

39 Important Phrases from Zenefits CEO on Change Management

  1. Corporate governance
  2. Compliance
  3. Accountability
  4. Don’t hide the problem
  5. Don’t downplay the problem
  6. Internal processes
  7. Internal controls
  8. 3rd party reviews
  9. Culture and tone must fit regulatory environment
  10. Scale
  11. Win trust of customers
  12. Win trust of regulators
  13. Win trust of stakeholders
  14. Change values when necessary
  15. Integrity in business practices
  16. Integrity in compliance obligations
  17. Integrity in internal processes
  18. Integrity in product
  19. Integrity in data
  20. Integrity in infrastructure
  21. Integrity in treating employees
  22. Customer for life
  23. If you can’t help a customer, then don’t sign them up
  24. Employee balance
  25. Employee fun
  26. Employee fellowship
  27. Culture and values are fundamental to success
  28. Give decision-making ability to more team members
  29. Align everyone around the right goals
  30. Sharpen strategic focus
  31. Can’t do everything, even with $500 million in the bank
  32. Ruthlessly prioritize
  33. Ruthlessly sequence your efforts
  34. Hyper-focus on product-market fit
  35. Have a purpose other than fast growth
  36. Further the dreams of small business owners
  37. Help small business owners achieve
  38. Something larger than themselves
  39. Align vision with execution

Tell a Friend which keywords or phrases resonated with you the most as you look at your own business?

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