Do you want to know how Noah Kagan, the founder of AppSumo and SumoMe.com, was able to grow Mint.com from zero to over 1 million users in just 18 months?
He did it using growth hacking techniques! In this video article, Noah Kagan will show you exactly what he did so that you can apply his strategies for your own business.
Noah Kagan joined Mint.com in 2007 as employee #4, within a year of launching the product we had 1 million users
Within 2 years after launching, Mint.com sold to Intuit for $170M. Here’s the story of how Noah Kagan growth hacked Mint Marketing Plan.
This article will cover:
-How Noah Kagan grew Mint.com from zero to over a million users in 18 months using growth hacking strategies, tips, and tricks
-Examples of what you can do for your business today starting with the smallest possible change that could help make big changes tomorrow.
-Why now is an optimal time
Noah Kagan is going to dive into the strategies that he did with Mint.com, which are applicable in your own business.
Number one, pick a specific goal and a timeframe.
Noah Kagan learned this from Mark Zuckerberg.
The reason his marketing plan was successful is that when I was hired, Aaron Patzer, Mint’s founder and CEO, said, I need 100,000 sign-ups within six months of launching very, very specific timeframe, very specific objective.
If you don’t have a timeframe, there’s no sense of urgency and not clear on what we’re trying to accomplish.
So let’s say you have a business and you’re making a $100 a month.
Now you can say, by December 21st, “I want to make $5,000/month. I need $2,500 each month.”
Break that down into 25 weeks and figure out how much money you need to make per week.
LEARN HOW TO GROW YOUR MARKETING SKILLS USING NOAH KAGAN’S MINT.COM MARKETING PLAN
Noah Kagan found that the best way to grow a community is through targeted newsletters and relationships. And he started with just one newsletter and never looked back!
First, they help keep people engaged so you can target them in more ways than before.
Getting the right content for different demographics means your engagement rates will increase exponentially as well – BOOM
How To Grow Marketing Skills
1. learn about the different types of marketing
2. read books on marketing and entrepreneurship
3. take a course in marketing or business management
4. volunteer for a non-profit organization, which will help you build your portfolio and network with other professionals in the field
5. intern at an advertising agency to see how they work
6. create your own blog or YouTube Channel to showcase your skills and knowledge
7. build a personal brand
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Whether it’s understanding how to better market your product, or improving the skills for a specific marketing task like copywriting and conversion optimization, you can learn these things with just a little bit of effort.
It doesn’t matter what path you take-
- whether learning by reading books,
- watching video tutorials online,
- taking courses from an expert in person or
- joining marketing communities on social media – there are so many ways to improve your marketing skills.
If you want some more guidance about which route to take next towards building up your own set of killer business chops (or if you need help getting started), feel free to contact me! We’re always happy to chat with people who have big dreams and ambitions for their future careers and businesses.
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