Next to local networking, LinkedIn marketing is one of the most cost-effective B2B activities you should be doing today.
I had a chance to interview my friend Ben Faw, account executive for LinkedIn Marketing Solutions, we discussed a range of topics from his military service to the co-founder of LinkedIn, Reid Hoffman’s book, “The Alliance.”
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4 Main points from this LinkedIn Marketing interview:
- Creating tour of duties in the private sector
- Establish a battle rhythm for every day
- The importance of active listening
- Understanding the goal & resources for demand generation
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Before you go… Like this & share this with your marketing friends on LinkedIn & Facebook. Trust me, a lot more B2B marketers need to use LinkedIn more effectively!
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