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# Kendall E. Matthews

## Sitemaps
- [XML Sitemap](https://kendallmatthews.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Self-Sabotage in Decision Making: Why Your Worst Repeatable Habit Matters More Than Your Best Day](https://kendallmatthews.com/self-sabotage-decision-making-performance-floor/): Why do capable leaders repeat self-sabotaging decisions? Kendall Matthews examines Jared Tendler's performance floor, Charlie Munger's inversion, and the decision habits that make execution more reliable.
- [Self-Sabotage for Smart People: The Charlie Munger Question That Exposes Your Failure Patterns](https://kendallmatthews.com/self-sabotage-charlie-munger-inversion/): Self sabotage can look like more analysis, systems, and polishing. I used Charlie Munger’s inversion framework to expose the failure patterns that can quietly derail capable people.
- [Before You Accept the Answer: Using a Second Pass for Work, Health, Wealth, and Real-World Advice](https://kendallmatthews.com/second-pass-audit-work-health-wealth/): A practical look at using Second-Pass Audit beyond AI for work, proposals, education, health, wealth, and other consequential decisions—without replacing qualified expertise.
- [The Problem Isn’t Generation. It’s Acceptance: The Second-Pass Audit](https://kendallmatthews.com/second-pass-audit-decision-making/): Second-Pass Audit is a decision checkpoint for consequential AI-assisted work, advice, and recommendations: compare, identify, correct, recheck, then decide.
- [The Decision Making Trap That Looks Like Good Leadership](https://kendallmatthews.com/decision-making-good-process-leadership/): Better decision making requires the right amount of process. Here is a practical leadership test for separating necessary controls from artificial prerequisites that slow execution.
- [I Put Loop Marketing to Work. The First Thing I Did Was Refuse to Build Another Marketing System.](https://kendallmatthews.com/loop-marketing-book-review-ai-workflow/): My practical review of Loop Marketing by Kipp Bodnar and Kieran Flanagan: what I applied, what changed in my AI workflow, and what smaller teams should adapt.
- [How I Stopped Chasing AI Tools and Built an AI Workflow That Actually Works](https://kendallmatthews.com/ai-workflow-that-actually-works/): I spent two years experimenting with AI tools before realizing the real problem wasn’t choosing the best one. It was deciding what each system should own. Here’s how I built an AI workflow that connects human judgment, ChatGPT, Gemini, Canva, automation, and execution.
- [AI Workflow Reliability: Why Fast Output Can Still Fail the Test](https://kendallmatthews.com/ai-workflow-reliability-fast-output-fail-test/): Fast AI output can still hide a failed workflow. What testing Think → Build → Prove taught me about execution evidence, independent evaluation, and rechecking only what changed.
- [AI Buyer Simulator: I Built One, Then Realized I Rigged the Test](https://kendallmatthews.com/ai-buyer-simulator-loop-marketing-test/): Think of an AI buyer simulator as a rehearsal partner. You give it a defined buyer model. Then you ask it to react to a headline, offer, landing page, email, or other message.
- [What Did You Miss? How a Simple Question Became My Second-Pass Audit](https://kendallmatthews.com/what-did-you-miss-second-pass-audit/): How a simple question—What did you miss?—evolved into a source-grounded acceptance method for consequential AI-assisted work and decisions.
- [The silent killer of $1M+ B2B service firms isn’t competition. Its complexity – and it’s costing you business growth.](https://kendallmatthews.com/b2b-complexity-vs-business-growth/): What are you going to do? Subscribe to my business growth video newsletter: https://offers.kendallmatthews.com/videos
- [Why Your Discipline Keeps Failing](https://kendallmatthews.com/why-your-discipline-keeps-failing/): You say, “Lord, I want discipline.”
- [The Routine Mistake Most Leaders Make](https://kendallmatthews.com/the-routine-mistake-most-leaders-make/): I wake up at 4:30 am.
- [How to Use ChatGPT Effectively? START HERE!](https://kendallmatthews.com/how-to-use-chatgpt-effectively-start-here/): BREAKING: OpenAI just gave away the game.
- [Why Most Businesses Fail at Marketing (And How to Fix It)](https://kendallmatthews.com/why-most-businesses-fail-at-marketing-and-how-to-fix-it/): Most businesses give up too soon.
- [How to be a Good Leader – Do This](https://kendallmatthews.com/how-to-be-a-good-leader-do-this/): Good managers solve today’s issues.Great managers anticipate tomorrow’s.
- [How to Generate Leads: Reverse Risk](https://kendallmatthews.com/how-to-generate-leads-reverse-risk/): Risk reversal: The secret weapon in your sales arsenal.
- [How to Do Good Marketing of a Product](https://kendallmatthews.com/how-to-do-good-marketing-of-a-product/): Product marketing vs. demand generation:Rivals or perfect partners?
- [Business Case Study: Driving Growth and Recognition Through Automation](https://kendallmatthews.com/business-case-study-driving-growth-and-recognition-through-automation/): Client Overview:Wilton Rogers, known as "The Automation Guy," partnered with Kendall Matthews to maximize his company’s automation potential.
- [How to be a Good Leader](https://kendallmatthews.com/how-to-be-a-good-leader/): Forget the corner office or fancy title. In the real world, leadership is about who’s brave enough to 𝗵𝗶𝘁 “𝗥𝗲𝗽𝗹𝘆 𝗔𝗹𝗹” 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀.
- [How to be a Good Boss and Leader](https://kendallmatthews.com/how-to-be-a-good-boss-and-leader/): Mediocrity is the silent killer of business growth.
- [Business Case Study: Empowering Small Businesses with Strategic Growth Insights](https://kendallmatthews.com/business-case-study-empowering-small-businesses-with-strategic-growth-insights/): Client Overview:Aaron Sausman, a private investigator and owner of Four Peaks Investigations, sought innovative ways to expand his business and improve growth strategies.
- [How to be a Good Team Leader at Work](https://kendallmatthews.com/how-to-be-a-good-team-leader-at-work/): Why do some leaders avoid giving feedback?
- [How to do Good Marketing of a Product](https://kendallmatthews.com/how-to-do-good-marketing-of-a-product-2/): The best product marketing stories aren't fiction - they're carefully crafted reflections of your customer's reality.
- [How to Claim Your Leadership Power](https://kendallmatthews.com/how-to-claim-your-leadership-power/): Feeling overlooked at work?
- [Business Case Study: Driving Marketing Innovation for Enterprise Automation](https://kendallmatthews.com/business-case-study-driving-marketing-innovation-for-enterprise-automation/): Client Overview:Dmitry Karpov, a leader in enterprise automation and recognized as a Forbes Cloud 100 Rising Star, collaborated with Kendall Matthews on transformative marketing initiatives.
- [How to be a Good Boss and Leader: Do This Now](https://kendallmatthews.com/how-to-be-a-good-boss-and-leader-do-this-now/): Friendly reminder:
- [Business Case Study: Leadership and Excellence in Global Marketing Operations](https://kendallmatthews.com/business-case-study-leadership-global-marketing/): Client Overview:Michael Krutikov, a global marketing leader, managed Kendall Matthews during a critical period of organizational transformation.
- [How AI-Powered Product-Led Growth Can Scale Your SaaS to $10M ARR](https://kendallmatthews.com/ai-plg-business-growth-use-case/): Enter AI-powered product-led growth. A strategy that combines the data-driven capabilities of artificial intelligence with the power of a product that practically sells itself.
- [50 Cent: I’m Not Just a Rapper. I’m a Legend in the Game – And I’m Just Getting Started.](https://kendallmatthews.com/50-cent-business-growth-legend/): As 50 Cent recently said,
- [How AI has Shocked My Field](https://kendallmatthews.com/how-ai-has-shocked-my-field/): In 2024, there is one thing for certain in this digital age,
- [I Analyzed Katt Williams Interview on Shannon Sharp’s Club Shay Shay –  10 Proven Business Life Tips](https://kendallmatthews.com/katt-williams-interview-shannon-sharp/): Katt Williams is a well-known comedian and actor, known for his quick wit and hilarious stand-up routines. He rose to fame in the early 2000s with his comedic performances on BET's Comic View and HBO's Def Comedy Jam.
- [How I Use Google Bard’s New Update – YouTube Vision](https://kendallmatthews.com/how-i-use-google-bard-youtube-vision/): My marketing team has been raving about Google Bard's new feature which makes it easier to measure video performance on YouTube...
- [5 Best AI Courses For Busy Executives](https://kendallmatthews.com/5-best-beginner-ai-courses/): Thanks to a growing number of AI courses designed specifically for non-technical people interested in learning AI, getting started has never been easier.
- [What I Do To Be a 10% Better Person](https://kendallmatthews.com/how-to-be-a-better-person/): Check out this resource below that has helped me to learn how to be a better person every day- maybe it can help you too!
- [How To Get More Views on YouTube? Marketing Expert Exposes Strategy](https://kendallmatthews.com/how-to-get-more-views-on-youtube-neil-patel/): Neil Patel reveals how to get more views on YouTube in his video and it's not just because of paid advertising.
- [CRM SOFTWARE REVIEW – Thryv vs Service Titan](https://kendallmatthews.com/crm-software-review-thryv-vs-service-titan/): In this CRM software review video, I compare Service Titan vs Thryv Reviews.
- [Best Business Phone Service: RingCentral vs Nextiva Reviews VoIP Phones](https://kendallmatthews.com/best-phone-service-ringcentral-vs-nextiva/): In this video, I compare RingCentral vs Nextiva Reviews in the hopes that I can save you time by helping you decide which VoIP business phone service provider is best for your needs.
- [NEW STATE Grants: EmergeAZ $50K](https://kendallmatthews.com/new-state-grants-emergeaz-50k/): GRANT INFO: InvisionAZ and StartupAZ Up to $50K Business Funding FREE MONEY https://www.startupaz.org/emergeaz
- [NEW GRANTS: $5K Monthly Barstool Fund](https://kendallmatthews.com/new-grants-barstool-fund/): Barstool Fund Local Grant information: https://barstool.typeform.com/to/fbCSK7GZ?
- [$162B Elon Musk Exposes His Tax Payments](https://kendallmatthews.com/elon-musk-entreprenuer-irs-tax-payments-explained/): My actual tax rate is 53%. They're trying to make it sound like its basically a big increase in the value of the Tesla stock.
- [Master P Exposes: Poor Vs. Rich Vs. Wealthy](https://kendallmatthews.com/master-p-entreprenuer-mindset-busiiness-ideas/): The three types of people in this world. It's poor people. It's rich people and it's wealthy people.
- [GREAT ADVICE FROM DMX](https://kendallmatthews.com/dmx-entreprenuer-small-business-ideas/): Always trust everyone to be themselves. But trust in the fact that you can see them well.
- [Dave Chappelle Exposes Why He Left $50,000,000 On the Table](https://kendallmatthews.com/dave-chappelle-entreprenuer-small-business-ideas/): I watched one of these nature shows one time and they were talking about how a Bushman finds water when it's scarce. And what they do, it's called a "Salt Trap."
- [Snoop Dogg Exposes How He Made His 1st 100 Grand](https://kendallmatthews.com/snoop-dogg-exposes-100-grand-first-job/): "My first 100 grand came from St. Ides from a commercial," said Snoop Dogg in the interview.
- [THIS is My BIGGEST SECRET to SUCCESS! | Warren Buffett | Top 10 Rules](https://kendallmatthews.com/warren-buffett-entreprenuer-success-secret/): He was the single most successful investor of the 20th century. Time magazine named him one of the most influential people in the world. He's worth over $110 billion. He's Warren Buffett and here are his top 10 rules for success:
- [Michael Jordan: SUCCESS Has NOTHING to Do With LUCK! | Hard Work MOTIVATION](https://kendallmatthews.com/michael-jordan-entreprenuer-small-business-ideas/): He's an athlete, actor, and entrepreneur. He's considered to be one of the greatest, if not the greatest basketball player of all time He's worth over $1 billion and his brand grosses over $2.25 billion. He's Michael Jordan and here are his Top 10 Rules for Success.
- [Here’s Proof That Prince Predicted The Future](https://kendallmatthews.com/prince-entreprenuer-small-business-ideas/): The reason why it became such a big deal back then is ever since my third album, I wasn't really taking large advances from the recording companies.
- [Best Online Appointment Scheduler? Calendly – How Does It Work?](https://kendallmatthews.com/best-online-appointment-scheduler-calendly/): I do too. That’s why I use Calendly, a meeting scheduler that makes it easy for people to find the right time to meet and helps teams save hours every week.
- [WHAT IS CRM? Can I Get One FREE to Use for My Side Hustles in 30 Minutes?](https://kendallmatthews.com/free-excel-crm/): Do you need a CRM but don't have the budget for one? I'm going to show you how to use Excel as a Free CRM.

## Pages
- [Selected Work & Results](https://kendallmatthews.com/selected-work-results/): SELECTED WORK & RESULTS
- [The 3 AI-Powered Work Platforms I Use Most](https://kendallmatthews.com/business-growth-ai-tools/): MY CORE AI-POWERED WORK STACK
- [Articles](https://kendallmatthews.com/blog-3/)
- [About](https://kendallmatthews.com/about/): ABOUT KENDALL MATTHEWS
- [Home](https://kendallmatthews.com/): “It is with great enthusiasm that I recommend Kendall Matthews, a stellar Growth Product Marketing expert in AI/RPA/Automation Technology. Working closely with Kendall at ElectroNeek, I have consistently been impressed with his exceptional ability to translate complex AI and RPA concepts into growth strategies that resonate with our business partners and clients.”
- [Growth & Technology for Service Businesses](https://kendallmatthews.com/technology-advances/): GROWTH & TECHNOLOGY
- [Speaking & Interviews](https://kendallmatthews.com/hire-a-keynote-speaker/): SPEAKING & INTERVIEWS
- [The Kendall Matthews Show — Interview Archive](https://kendallmatthews.com/radio-show/): INTERVIEW ARCHIVE
- [Best Content – Technology Reviews & How To Videos](https://kendallmatthews.com/blog/)
- [Media & Press](https://kendallmatthews.com/media-info/): MEDIA & PRESS

## Media Hub
- [](https://kendallmatthews.com/media/16876/): https://youtube.com/live/KmtsgzWB_jc?feature=share
- [](https://kendallmatthews.com/media/16818/)
- [Want MORE Clients? My AI product marketing strategy can help you NOW](https://kendallmatthews.com/media/16798/)
- [50 CENT: MILLION DOLLAZ WORTH OF GAME EPISODE 289](https://kendallmatthews.com/media/16674/)
- [How To Use AI For Business // Examples AI Virtual Agents Can Answer Your Calls – THEY SOUND REAL!](https://kendallmatthews.com/media/how-to-use-ai-for-business-examples-ai-virtual-agents-can-answer-your-calls-they-sound-real/)