SELECTED WORK & RESULTS

Work that moved pipeline, conversion, and execution forward

I’ve spent more than 15 years building and leading marketing for cybersecurity, SaaS, AI automation, and other technology businesses. Here are a few examples of the work and results. I separate what I directly drove from results I helped influence.

Futurex — Global Campaign and Product Marketing Director

Enterprise data protection and cryptography | Jun 2024–Present

  • Led positioning, go-to-market launch strategy, and integrated campaigns for Excrypt HSM and CryptoHub, contributing to $21M+ in influenced pipeline.
  • Developed portfolio messaging and 100+ product marketing and sales enablement assets for executive and technical buyers across the Americas, APAC, and EMEA.
  • Managed social media, regional marketing managers, and external agencies supporting global campaigns.
  • Built and applied an AI buyer simulator for messaging review and anticipated-objection analysis in PKI and key-distribution content.

ElectroNeek — Head of Marketing

AI robotic process automation | Mar 2022–Mar 2024

  • Led go-to-market and demand-generation strategy, contributing to 1,443% company growth and Inc. 5000 recognition.
  • Reduced North American cost per lead from $124 to $22 within five months through acquisition and campaign optimization.
  • Supervised 15+ global remote team members and aligned performance with revenue-focused objectives and key results.

AppointmentPlus — Global Vice President of Marketing

Scheduling software | Jan 2013–Nov 2016

  • Drove $15M in annual recurring revenue growth through acquisition and conversion programs.
  • Increased strategic growth accounts by 111%, supporting retention and account expansion.
  • Led 10+ direct reports across marketing functions with accountability for pipeline creation, conversion, and team performance.

ClearCall Solutions — Marketing Manager, Creative Campaigns

Consumer acquisition | Sep 2011–Sep 2012

  • Managed a $10M demand-generation campaign across consumer acquisition programs.
  • Reduced print campaign cost per lead by 21% and increased conversion by 14% through testing and optimization.
  • Created television, radio, and print campaigns that increased engagement by 60%.

How I work now

The roles have changed, but I keep coming back to the same questions: What problem are we trying to solve? What does the buyer need to understand? What should the team do next? And how will we know if it worked?

I turn those answers into positioning, go-to-market plans, campaigns, sales tools, and now AI-assisted workflows. I use AI for research, message review, campaign planning, and content development, but not as a replacement for judgment. The point is simple: make better decisions and get useful work out the door.

Background

I earned a Bachelor of Arts in Communication from Purdue University. Today, my work includes product marketing, go-to-market strategy, AI workflows, campaign development, and helping leaders make better marketing and technology decisions.

Read the full background