SELECTED WORK & RESULTS

Work that moved pipeline, conversion, and execution forward

Executive Marketing Leader | Product Marketing & GTM | AI-Enabled Growth & Marketing Operations

I’ve spent more than 15 years building and leading marketing across cybersecurity, SaaS, eCommerce, and AI automation. My responsibilities have included product positioning, go-to-market strategy, demand generation, marketing budgets, team development, agency management, and marketing operations.

These examples show the scope of that work and the results associated with it. I distinguish campaign outcomes from company-level growth and the broader results my work supported.

Futurex: Global Campaigns & Product Marketing Director

Enterprise data protection and cryptography | June 2024–Present

I lead global product marketing and integrated go-to-market programs for enterprise cryptography and data protection, including Excrypt HSM and CryptoHub. My work spans positioning, launches, product updates, demand-generation strategy, and the coordination of people and channels needed to bring complex technical offerings to market.

• Global launches and cross-functional leadership: Lead positioning and integrated campaign strategy across the Americas, APAC, LATAM, and EMEA. Manage social media, regional marketing managers, and external agencies to align product launches, localized messaging, partner initiatives, events, and sales enablement with go-to-market priorities.
• Product portfolio, brand, and website alignment: Lead portfolio positioning and messaging across product and solution pages, brand assets, global events, and sales enablement within a global marketing portfolio of more than 400 tracked initiatives.
• Market intelligence and commercial judgment: Established recurring competitive intelligence across HSMs, cloud cryptography, data protection, and post-quantum markets; managed the ABI Research Payment HSM evaluation submission; and assessed SEO and paid-search strategy to identify buyer-intent and campaign-integration gaps.
• AI-enabled marketing operations: Built an AI cryptographic buyer simulator and reusable review workflows to test messaging, surface potential objections, and challenge assumptions before campaigns reach the market. Simulator responses are hypotheses for further evaluation, not substitutes for real customer evidence.

ElectroNeek: Head of Marketing

AI robotic process automation | March 2022–March 2024

I led go-to-market and demand-generation programs, owned the marketing budget, and supervised more than 15 global remote team members. I aligned campaign priorities and spending with revenue-focused objectives and provided buyer, competitor, and campaign insights for packaging and commercial decisions.

Acquisition efficiency: Reduced North American cost per lead from $124 to $22 in five months, an approximately 82% reduction, through channel and campaign optimization.

During my tenure, ElectroNeek reported 1,443% company growth and earned Inc. 5000 recognition. That figure describes company-wide growth; my role was leading the marketing programs and team supporting the business.

Quantum Wellness: Head of Digital Marketing & Operations

eCommerce | April 2017–March 2020

I led digital marketing transformation across customer acquisition, retention, database marketing, and digital operations. I owned the marketing budget and expanded the digital team from one to five direct reports.

The transformation increased online sales by 50%. SEO and search programs also supported a 25% increase in repeat purchases, connecting acquisition work with customer retention.

AppointmentPlus: Vice President of Global Marketing & Communication

Scheduling software, now DaySmart | January 2013–November 2016

I built the marketing organization from two to 12 direct reports and owned the marketing budget. My responsibilities connected acquisition, conversion, team priorities, and investment decisions, including SEO improvements and structured A/B testing.

Growth and expansion: Increased strategic growth accounts by 111%. I also led acquisition and conversion programs during a period of $15 million in reported annual recurring revenue growth. The revenue figure reflects broader business growth during that period, rather than revenue attributable solely to my work.

ClearCall Solutions: Marketing Manager, Creative Campaigns

Consumer acquisition | September 2011–September 2012

I managed a $10 million demand-generation campaign and developed television, radio, and print creative. Testing and optimization reduced print campaign cost per lead by 21%.

Tools I Build

I build tools and working systems to improve decisions, challenge assumptions, and move useful work into execution. These examples include a public review method, an internal testing tool, and a guided business review.

To build and operate these systems, I work across ChatGPT, custom GitHub plugins, Codex, Gemini and Google Workspace, alongside marketing and analytics platforms such as HubSpot, Google Ads, LinkedIn Campaign Manager, Google Analytics, WordPress, and Canva. I have also used or overseen work involving Salesforce, Meta Ads Manager, Figma, and Looker Studio.

Background

I earned a Bachelor of Arts in Communication from Purdue University and served as president of the Purdue Alumni Club of Phoenix.

Recognition

Three American Marketing Association Spectrum Awards recognizing work in branding and corporate identity, marketing campaign reporting, and persona development.