I Tested the Playbook

Real-world tests of business, marketing, and AI playbooks: what worked, what broke, and what is worth using.

AI | Book Reviews | I Tested the Playbook

I Put Loop Marketing to Work. The First Thing I Did Was Refuse to Build Another Marketing System.
ByKendall E. Matthews September 22, 2026September 22, 2026

My practical review of Loop Marketing by Kipp Bodnar and Kieran Flanagan: what I applied, what changed in my AI workflow, and what smaller teams should adapt.

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I Tested the Playbook

AI Buyer Simulator: I Built One, Then Realized I Rigged the Test
ByKendall E. Matthews September 8, 2026September 11, 2026

Imagine running a focus group for your product. Before it starts, you tell everyone they already have the exact problem your product solves. Then you show them your offer. They like it. Congratulations. You just…

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