Did you know that Ikea furniture made over $39 billion in revenue because of choice strategies research?

According to Beth Kowitt‘s article in Fortune Magazine, Ikea’s created a survey of 8,292 people in eight major cities from around the world.

From New York to Shanghai, they found a universal truth…

Women spend more time than men picking out their outfits. And it is often a stressful experience for them.

What did they do with this ground breaking information?

Kowitt writes, “Ikea came up with a freestanding mirror that has a rack on the back for hanging clothes and jewelry. The Knapper will help customers assemble an outfit and accessories — the night before to cut down on morning panic.”

And now Ikea is going to make another billion by finding a solution to a problem that women didn’t know they had.

If you understand a person’s habits, you can help them without even even knowing it. That is why I appreciate the extensive research that has already been done by Sheena Lyengar.

Why Blind Professer Sheena Lyengar Believes In Less Choice

I aim to explore those aspects of it that I have found to be most thought-provoking and most relevant to how we live. This book is firmly grounded in psychology, but I draw on various fields and disciplines, including business, economics…

Check out a sample of her book

One can’t deny that all this choice does come with certain benefits, and wasting several minutes in the jam aisle seems like a fairly benign side effect.

 

Big Business Choice Strategies Revealed